STITCH FIX
At Stitch Fix, I’ve worked across all LOBs—recently focusing more on Men’s and Kid’s.
After years of speaking to our men’s client the same way, we were ready for a change. I was in charge of revamping our men’s tone of voice. I based my direction off consumer insights and previous high performers. I came to two conclusions: 1) men like it simple—be direct and concise and 2) they like some cheeky humor.
Stitching together (pun intended) this knowledge with our inherit brand DNA, evolved the men’s voice into something he could really resonate with. We tell him what to wear, how to wear, and have some fun along the way.
After years of speaking to our men’s client the same way, we were ready for a change. I was in charge of revamping our men’s tone of voice. I based my direction off consumer insights and previous high performers. I came to two conclusions: 1) men like it simple—be direct and concise and 2) they like some cheeky humor.
Stitching together (pun intended) this knowledge with our inherit brand DNA, evolved the men’s voice into something he could really resonate with. We tell him what to wear, how to wear, and have some fun along the way.
MEN’S
KID’S
