FABLETICS SCRUBS
Phew, talk about a labor of love. I was the sole copywriter for Fabletics’ newest brand initiative and launch, Fabletics Scrubs. I had never written the messaging for a new brand from the ground up before. Daunting, yes. But, I was up for the challenge.
My goal was to communicate that the scrub-wearing community has inherently active jobs, and their uniforms should be just as high-performing as them. The messaging was grounded in Fabletics’ core DNA that scrubs should be comfortable, flexible, and breathable–just like their favorite activewear.
All the website assets, drip campaigns, PDPs, product and color names, social captions–you name it, I wrote it.
My goal was to communicate that the scrub-wearing community has inherently active jobs, and their uniforms should be just as high-performing as them. The messaging was grounded in Fabletics’ core DNA that scrubs should be comfortable, flexible, and breathable–just like their favorite activewear.
All the website assets, drip campaigns, PDPs, product and color names, social captions–you name it, I wrote it.
