FABLETICS MISC

A lot of my work at Fabletics was split into writing our big campiaign moments and writing the day-to-day site banners, emails, SMS texts, homepage updates, retail assets, and more. Here’s a collection of the various assets that I wanted to show some love to.

F I N D Y O U R O A S I S
This campaign was set to highlight Fabletics’ line of studio styles, Oasis, in their most comfortable fabirc, PureLuxe. This spring campaign was a big moment centered around reintroducing one of Fabletics’ most iconic ecosystem of styles.

-------------------------------------------------------------------------------------------------------------------------------
T H I S I S P O W E R H O L D®

This campaign spotlighted Fabletics most iconic and best-selling legging fabric, PowerHold®. The goal to re-introduce, educate, and show the Fabletics customer why they need PowerHold® in their life through the fabric’s respective value props.

-------------------------------------------------------------------------------------------------------------------------------
M A D D I E Z I E G L E R X F A B L E T I C S

I led the storytelling on our celeb campaign drop, Maddie Ziegler x Fabletics. Maddie intimated she wanted the line to be space-themed, which I convey through subtleties within the messaging.

-------------------------------------------------------------------------------------------------------------------------------

S I T E B A N N E R S

IWD T A N K

M/W R E T A I L G I F T C A R D S + S I G N A G E

E M A I L